SKU 01 · Always Tee
Wordmark

Commercial anchor. Retail $115. This page explores every credible variation for SKU 01 across 3 dimensions. The CANON badge marks the production-playbook configuration; everything else is decision-fork material, rejected register, or RC02+ colorway exploration.

RC01 canonAS Colour 5080 · Obsidian ground · Pearl screen-print chest wordmark ~12.5cm + RR nape monogram ~2.5cm

Wordmark scale exploration

How large does the chest wordmark sit? Canon is ~12.5 cm wide, ~8 cm below collar. Too small and it reads as merch; too large and it breaks the Code 5 proportion discipline.

9.5 cm · intimate

Bode-adjacent intimate scale. Reads as label, not graphic. Sells on fabric + fit.

CANON

12.5 cm · CANON

Production-playbook spec. Wordmark centered, readable at arm's length without being loud.

16 cm · statement

Code 4 pushback — becomes merch, not garment. Tracking becomes aggressive at scale.

20 cm · hype

Fails Code 4. Rejected register. Here for reference only.

Ink colorway pressure test

Pearl on obsidian is the canon. How do alternative inks read on the obsidian ground? (Shipping: Pearl only.)

CANON

Pearl · CANON

Water-based pigment; ink takes the fiber. Ships.

Accent cream

Warmer than Pearl. RC02+ consideration.

Warm-neutral tan

Reads as cream ink, less contrast. Too literary for the Always Tee register.

Oxblood

From Ed-1 Teal Ladder shoot. RC02+ colorway. Premium one-off capable.

Decoration-method comparison

Water-based discharge screen print (Print Positiv) vs DTF (DTF Transfers Now) vs tonal screen (plastisol hybrid). Production-playbook calls for screen-print; vendor quote pending.

CANON

Water-based discharge · CANON

Print Positiv sample pending. Soft-hand feel. Bode / Wales Bonner register.

DTF soft-hand matte

DTF Transfers Now. Sits slightly higher on fabric. Fallback if screen-print vendor doesn't deliver.

Plastisol hybrid

Opaque, high-contrast. Reads like merch. Rejected register.

Tonal black-on-obsidian

Experimental. Reads as ghost mark. Margiela-adjacent but too quiet for SKU-01's commercial anchor role.

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