RÊVASSER · RC01 · T-24
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R̂ · Packaging · T-24 · Noissue + NYC finisher

The unboxing is the first brand gesture.
Every container reads the same register as the garment.

The kraft mailer, the tissue inside, the hang tag, the care card, the olive-ink Ř stamp on the seal. Every packaging surface carries the capsule's discipline. Archival-adjacent, not archival-replica. Bode / Kapital / Margiela reference. No holographic stickers, no emoji stamps, no tissue-printed "thank you!" copy. The packaging is the trompe-l'œil capstone — the final beat of the brand's 'reveal must feel engineered, never vulgar' discipline (Code 2).

Vendor reality · MOQ correction Noissue Custom Kraft Mailers: MOQ 250 units. Operator's 2:55 AM Slack note of "1-unit minimum" applies to stock items, not custom-printed. Full quote needed for deboss + tissue + sticker + stamp bundle. Timeline target: land by 2026-05-10 (T-3) for launch-day packaging. Risk if MOQ is blocker: Noissue's Pre-Designed line may have lower MOQ for operator to eyeball. Source: state/operator-questions/2026-04-19-vendor-call-list.md.

Mailer · 5 variations

Kraft mailer with the olive-ink Ř stamp as the unifying brand gesture. The stamp placement varies by register: centered on the seal for the standard mailer, off-center upper-right for an archival read, full wordmark front for a boutique-shipment feel. Option D explores a non-canon obsidian mailer for press / RC02+ heavier pieces; Option E shows the heritage-patch parity if SKU-5 ships as woven.

Rêvasser · RC01 · 2026-05-13 launch
stamp
Mailer A
Kraft mailer · centered seal
Olive-ink Ř stamp centered over the mailer seal. Unboxing reveals the seal as the first brand gesture.
Risk: Standard
Rêvasser · RC01 · 2026-05-13 launch
stamp
Mailer B
Kraft mailer · corner seal
Off-center stamp, upper-right corner. Reads as archival packaging, not gift-wrap.
Risk: Register-testing
Rêvasser · RC01 · 2026-05-13 launch
stamp
Mailer C
Kraft mailer · wordmark front
Full wordmark on the mailer front. Reads as boutique shipment, customer sees brand before opening.
Risk: Over-branded
Rêvasser · RC01 · 2026-05-13 launch
stamp
Mailer D
Obsidian mailer · pearl Ř
Non-canon mailer ground. Premium one-off feel for RC02+ heavier pieces or press mailers.
Risk: RC02+ exploration
Rêvasser · RC01 · 2026-05-13 launch
stamp
Mailer E
Warm-cream · heritage patch
If SKU-5 ships as woven heritage patch, the mailer carries the patch as stamp. Sample pack parity.
Risk: Design-coherent

Tissue paper · motif patterns

Inside the mailer, tissue wraps the garment. The tissue is the second reveal — it lives as a pattern study. Each variant ties the tissue to a specific SKU's motif vocabulary or carries a capsule-wide mark (wordmark, ê wink, heritage crest).

Tissue
Obsidian tissue · pearl wordmark stripe
Evenly spaced · 5 repeats per sheet
Tissue
Cream tissue · deconstructed HP-3
Scattered · composition-matches SKU-04
Tissue
Pearl tissue · ê wink repeat
Small repeat · 12 wink marks per sheet
Tissue
Warm-neutral tissue · heritage crest pattern
Single centered crest · reads as archival packaging

Hang tags · 3 registers

The hang tag is the brand's first typographic moment at retail. Obsidian card (standard register, matches neck label). Warm-cream (heritage register, SKU-5 specific or capsule-wide archival). Oxblood (one-off / press / RC02+).

RÊVASSER
NEW YORK · MMXXIII
Return Capsule 01 · SKU ·
Hang Tag
Standard · obsidian card
Matches neck-label register. Pearl ink on obsidian card.
RÊVASSER
EST. NEW YORK · MMXXIII
À rêvasser · Return Capsule 01
Hang Tag
Warm-cream · heritage
Heritage-patch-adjacent warm cream. SKU 5 specific or capsule-wide archival option.
RÊVASSER
MMXXIII
RC01 · SKU 03 · HP-1
Hang Tag
Oxblood · one-off
One-off register for press gifts or special-edition pieces. RC02+ hang tag.

Care cards · 3 variants by decoration method

Each garment ships with a care card inside the tissue. Standard care for screen-print SKUs; DTF-specific care for motifs 1/2; woven-patch care for SKU-5 if it ships as woven. The care card is the last brand touchpoint before the garment is worn.

Care instructions
  • 100% cotton · machine wash cold inside-out
  • Tumble dry low · no bleach
  • Do not iron over decoration
  • Made in USA · decorated in NYC
Rêvasser · RC01
Care Card
Standard care
Care instructions
  • 100% cotton · wash inside-out · cold water only
  • Tumble dry low · no direct iron on transfer
  • Wash separately first 3 cycles
  • DTF transfer · 30-wash durability tested
Rêvasser · RC01
Care Card
DTF care (SKU 3/4/5)
Care instructions
  • 100% cotton · wash inside-out · cold water
  • Tumble dry low · iron garment away from patch
  • Patch sewn with archival thread · no chemical cleaning
  • Made in USA · patch woven NYC
Rêvasser · RC01
Care Card
Woven-patch care (SKU 5 woven)
How this ships. Single vendor for mailer + tissue + sticker + stamp (Noissue, MOQ 250). Hang tags ship separately from a label vendor (NY Custom Labels, or reuse the satin-weave label maker). Care cards are printed locally by the finisher who does the neck-label attach. The olive-ink Ř stamp requires operator test — stamp test on kraft ground before committing to 250-unit run. Decision D4 in decisions dashboard captures the ordering deadlines.

Provenance. Mailer design derives from operator note at 2:55 AM EDT 2026-04-19 (Slack DM): "Noissue kraft mailer + tissue + sticker + stamp. Olive-ink Ř stamp on seal = unboxing becomes trompe-l'œil capstone." Hang tag copy layouts derive from the 07 Motifs spread in scripts/build_creative_brief.py. Care card instructions derive from production-playbook.md per-SKU QA rubrics. Decoration-method-specific care is required because DTF and woven-patch pieces have different wash protocols than screen-printed pieces.

Visual caveat. These mockups are schematic CSS illustrations. Production packaging will reproduce the same motif vocabulary but with real kraft texture, real satin weave, real olive ink — not CSS gradients. Use this page for decision-making on register and layout; commit to execution after the Noissue sample pack arrives.