R̂ · Runbook · 2026-04-19 · T-24 TO LAUNCH
Production runbook — T-24 → May 13
The day-by-day execution surface. Every action, gate, and milestone mapped against the USPTO Class 35 SOU filing deadline. Launch window: Wednesday 2026-05-13. Sources: docs/production-dossier-rc01.md (lock canon), public/rc01-deliverables/production-playbook.md (per-SKU spec), state/operator-questions/2026-04-19-decision-pack.md (4 open decisions), state/operator-questions/2026-04-19-vendor-call-list.md (5 Tier-0 calls).
Every item below is either an operator-only action (phone calls, vendor negotiations, registrar moves) or an agent-completable artifact (renders, copy, site deploy, evidence pull). Color-coded pills disambiguate. Gates at the bottom are go/no-go for launch day.
Today · 2026-04-19
T-24
Launch Wed May 13, 2026
SKUs
5
3 art-locked · 2 decision-open
Open decisions
4
D1 + D2 by T-22 · D3 teaser by T-22 · D4 vendor orders today
Gates to clear
10
7 blockers · 2 warn · 1 launch-tier
Decisions · Open now
Four operator decisions block agent-completable work. Each has an agent recommendation grounded in canon. See Decisions dashboard → for full evidence.
D1 · SKU-5 art lock
Heritage Patch (Variant A, fake-heritage register, Bode/Kapital trompe-l'œil) vs ê wink (floating circumflex). Inside Option A: woven patch (NY Custom Labels, register-changing) vs DTF execution.
Recommended: Heritage Patch, Variant A · execution method pending NY Custom Labels sample eval T-22
D2 · SKU-2 decoration
Option A (nape-only tonal ê), Option B (nape + side-seam SUMMER), Option C (nape ê + chest-pocket wordmark DTF). Tank is the summer body piece — must hold its weight on first glance.
Recommended: Option C · preserves Always Tee wordmark grammar at smaller scale, single DTF station
D3 · Teaser DNS
Root takeover on revasser.nyc now (disruptive), teaser.revasser.nyc subdomain (non-destructive), or no custom domain until launch (loses pre-launch attention).
Recommended: Subdomain · agent can execute today, apex swap rehearsed for launch morning
D4 · Vendor orders — LA Apparel OVERDUE
LA Apparel 34008GD + 3380GD overdue by 1 day (4-5 day ground shipping eats sample-photo buffer). Shirtmax same-day NYC confirmation. Print Positiv + NY Custom Labels + Noissue by Monday.
Action today: LA Apparel order + Shirtmax call. Agent cannot auto-execute phone calls.
Phased timeline · Today through T-0
Five phases. Each day-cell pulls actions from the decision pack, vendor call-list, and production playbook into a single execution row. Items are tagged by kind: BLOCKER / DECISION / ARTIFACT / GATE / ACTION.
Phase 0 · Unblock Vendor Stack
URGENT
T-24 · Today
2026-04-19 Sun
URGENT
- BLOCKER LA Apparel order OVERDUE by 1 day — 34008GD + 3380GD
- BLOCKER Shirtmax NYC confirmation call (AS Colour 5080 + BC 3483 stock)
- ARTIFACT Commit deck commentary page + production + decisions surfaces to hub
- DECISION Reconcile SKU-5 art-lock (Heritage Patch Variant A vs ê wink) — Decision 1
T-23
2026-04-20 Mon
URGENT
- ACTION DM @PRINTPOSITIV on Instagram — SKU-1 wordmark sample on AS Colour 5080
- ACTION Email hello@apprvlnyc.com — reserve chainstitch slot for one photo-sample piece
- ACTION newyorkcustomlabels.com $1 sample pack order (1-day arrival for woven patch eval)
- DECISION Decide SKU-2 decoration direction (C recommended: nape ê + chest wordmark) — Decision 2
T-22
2026-04-21 Tue
URGENT
- ARTIFACT NY Custom Labels sample pack ARRIVES — eval woven patch capability for SKU-5
- ACTION DTF Transfers Now quote request for SKUs 3, 4, 5 (soft-hand matte film)
- DECISION DNS decision — teaser.revasser.nyc subdomain (Option B, recommended) — Decision 3
- UNBLOCK If decisions 1-3 close: agent re-renders PDP-02, PDP-05 hero composites
Phase 1 · Samples in Hand
ACTIVE
T-21
2026-04-22 Wed
ACTIVE
- MILESTONE LA Apparel shipment arrives (ground, 4-5 day transit)
- GATE Print Positiv sample evaluation if IG DM responds (soft-hand discharge test)
- ACTION Noissue kraft mailer + tissue + stamp order (MOQ 250, timeline to T-3)
- ARTIFACT SKU-2 DTF artwork file handed off if Decision 2 closed
T-20
2026-04-23 Thu
ACTIVE
- GATE Shirtmax stock confirm + woven label attach quote
- ACTION SKU-1 Print Positiv sample order placed (25-unit sample run minimum)
- ARTIFACT DTF Transfers Now artwork handoff — HP-1, HP-3, Heritage/Wink
T-19
2026-04-24 Fri
ACTIVE
- GATE All blanks inventory confirmed (LA Apparel + Shirtmax AS 5080 + BC 3483)
- ARTIFACT Vendor quotes consolidate into unit-economics matrix (COGS table populated)
- DECISION Photography pre-shoot composite review — which SKUs need re-shoot vs placeholder
- ARTIFACT Sample DTF transfer runs — HP-1, HP-3, Heritage Patch (if not woven) on 5080
- GATE 30-wash durability test starts on DTF samples (edge lift + crack monitoring)
- ARTIFACT APPRVL NYC chainstitch slot — single hero photo-sample piece
Phase 2 · Photography + Production Run
ACTIVE
T-15
2026-04-28 Tue
ACTIVE
- GATE Photography composite re-shoot planning — v4 placeholders reviewed
- GATE DTF sample wash-test day-3 inspection (100% of samples — any crack = vendor swap)
- MILESTONE First production-run order placed if quotes + samples pass gates
T-14
2026-04-29 Wed
ACTIVE
- ACTION Production-run target quantity confirmed per SKU (drives blank reorder if needed)
- ACTION Photography art-direction prep — Code 7: calm intimacy register
T-13
2026-04-30 Thu
ACTIVE
- ARTIFACT Photography re-shoot Day 1 — hero SKUs (Return Tee, Always Tee, Heritage Patch)
T-12
2026-05-01 Fri
ACTIVE
- ARTIFACT Photography re-shoot Day 2 — Summer Body Tank + DTF Motif 02
- MILESTONE Noissue packaging arrives (MOQ 250 kraft mailer + tissue + sticker + stamp)
T-11
2026-05-02 Sat
ACTIVE
- ARTIFACT Photography selects — 2-day post-shoot turnaround per canon
- ARTIFACT PDP hero composites rebuilt from final selects (5 SKUs × ≥3 angles)
- ARTIFACT Production decoration runs — screen print SKU-1, DTF SKUs 3/4/5
- ARTIFACT Woven neck label sewing + care label attach
- GATE QA station — dE ≤3.0 color check, placement ±3mm, 25-wash durability sample pull
Phase 3 · SOU Specimen + Launch Prep
CRITICAL
T-7
2026-05-06 Wed
CRITICAL
- GATE SOU specimen requirements re-verify with Venable LLP — Class 35 specimen rules
- ARTIFACT E-commerce specimen screenshots prepared (editorial gallery + functional pre-order)
- GATE Teaser → apex swap rehearsal: teaser.revasser.nyc ↔ revasser.nyc
- MILESTONE Final production pieces arrive at operator location
- GATE Genuine-sale test checkout — operator places one order on production page
- ARTIFACT First shipped unit photographed in packaging (SOU specimen candidate)
- ARTIFACT Launch-page copy finalized (PDP-01 through PDP-05, pricing locked)
- ARTIFACT Packaging assembly — kraft mailer + tissue + olive-ink Ř stamp + sticker bundle
- GATE Legal review — last pass with Venable on specimen sufficiency
- MILESTONE Apex DNS cutover: revasser.nyc → rc01-teaser / production site
- ARTIFACT Launch email sequence queued (Klaviyo or equivalent)
- GATE Final site smoke-test — checkout, SSL, Cloudflare Worker fan-out, all 5 PDPs live
T-0 · LAUNCH
2026-05-13 Wed
LAUNCH
- MILESTONE SOU specimen filing window OPEN — upload evidence to USPTO
- MILESTONE Launch email sends 9:00 AM ET
- MILESTONE First public sale captures SOU specimen timestamp
- MILESTONE Class 35 SOU specimen filed with Venable LLP oversight
Phase 4 · Post-Launch
POST-LAUNCH
- GATE SOU filing confirmation from USPTO (typical 2-4 business day ack)
- ACTION Order fulfillment — first batch shipped within 48h of order
- ACTION Customer feedback capture — fit, print durability, photography accuracy
- MILESTONE RC02 kickoff — learnings docket, SKU matrix v2, next capsule window
- DECISION Remaining inventory disposition — restock decision or made-to-order lane
Per-SKU status
Five SKUs, single Obsidian Pearl colorway, launch 2026-05-13. Register per axiom D-001: garment ground #131315, print hero pearl #E8E4DF, accent warm off-white #F5EFE8. Blended margin target: ~83% at midpoint retail.
| SKU |
Blank |
Decoration |
Primary Vendor |
Status |
Retail |
Risk |
| SKU-1 Always Tee · Wordmark |
AS Colour 5080 |
Pearl screen print chest wordmark + RR nape monogram |
Print Positiv (primary) / Shirtmax blanks |
ART LOCKED |
$115 |
low |
| SKU-2 Summer Body Tank |
BC 3483 |
Nape ê + chest-pocket wordmark DTF (Option C, pending Decision 2) |
DTF Transfers Now / Shirtmax blanks |
DECISION OPEN |
$85 |
low |
| SKU-3 DTF Motif 01 · HP-1 Reversed R |
AS Colour 5080 |
Full-chest DTF soft-hand matte — IMG_1675 hand-painted |
DTF Transfers Now |
ART LOCKED |
$125 |
medium (DTF adhesion) |
| SKU-4 DTF Motif 02 · HP-3 Deconstructed |
AS Colour 5080 |
Scattered DTF — IMG_1673 chest + back cluster |
DTF Transfers Now |
ART LOCKED |
$125 |
medium (DTF adhesion) |
| SKU-5 Heritage Patch |
AS Colour 5080 |
Woven patch upper-chest-left (NY Custom Labels) — Option A pending Decision 1 + execution method |
NY Custom Labels (woven) / DTF Transfers Now (fallback) |
DECISION OPEN |
$125 |
low if woven / medium if DTF |
Launch gates · Pass/fail rubric
Ten gates. Seven blockers (must pass before launch), two warn (missing is survivable but not ideal), one launch-tier (ship day only). A single blocker failure delays launch. Warn failures get a post-launch punch list.
| Gate |
Pass criteria |
Tier |
| G1 · Decision pack resolved |
All 4 operator decisions committed (SKU-5 art, SKU-2 deco, DNS, vendor orders) |
BLOCKER |
| G2 · Blanks in inventory |
LA Apparel 34008GD + 3380GD arrived + Shirtmax AS5080 + BC3483 confirmed |
BLOCKER |
| G3 · Print samples pass |
Print Positiv discharge sample + DTF 30-wash test + (optional) woven patch sample all pass |
BLOCKER |
| G4 · Production-run quotes |
Shirtmax + decoration vendor quotes returned · unit-economics COGS populated · margin > 70% confirmed |
BLOCKER |
| G5 · Photography complete |
Pre-shoot composite v4 OR May-2 re-shoot selects delivered · 5 SKUs × ≥3 angles each |
BLOCKER |
| G6 · SOU specimen ready |
E-commerce specimen per Venable LLP — editorial gallery + functional pre-order · genuine-sale test passed · Class 35 requirements re-verified |
BLOCKER |
| G7 · Packaging arrived |
Noissue MOQ 250 kraft mailer + tissue + stamp · olive-ink Ř stamp tested |
WARN |
| G8 · Site + DNS hot |
revasser.nyc apex cut over · 5 PDPs live · Cloudflare Worker fan-out verified · SSL + CSP clean |
BLOCKER |
| G9 · Launch email queued |
Klaviyo sequence · 9 AM ET send time · waitlist + pre-launch subscribers segmented |
WARN |
| G10 · Legal final pass |
Venable specimen review signed off · trademark filing materials staged · SOU upload rehearsed |
BLOCKER |
Companion artifacts
Execution depends on these living documents. Each is the source of truth for its slice.
- Decisions dashboard → — Four open decisions with recommendations, context, and unblock mapping.
- Vendor stack → — Tiered 38-row directory. Tier 0 = this week. Tier 5 = not accessible.
- Deck commentary → — 82-slide design aesthetic deck with James's voice-memo annotations slide-by-slide.
- Creative brief PDF → — Canonical brief snapshot, versioned with capsule number.
Provenance. This runbook is derived from living canon — docs/production-dossier-rc01.md, public/rc01-deliverables/production-playbook.md, state/axioms/revasser-rc01-5sku.md, and the 2026-04-19 decision-pack + vendor-call-list. Dates are absolute. Gate criteria are derived from production-playbook QA rubrics and SOU specimen requirements confirmed with Venable LLP. When a future date conflicts with this runbook, the live operator record wins — this page is a snapshot generated 2026-04-19 and should be regenerated from source when decisions close.
Launch clock: Wednesday 2026-05-13 09:00 ET. That is when the SOU filing window opens for Class 35 App 98/449,520. Every blocker on this page flows back to that timestamp.