Press kit.
Facts, quotes, downloads.
Everything a writer, buyer, or editorial contact needs to cover RÊVASSER RC01. Short and long boilerplate (copy directly), facts at a glance, founder quotes, logo and image downloads, and direct contact. Launch: Wednesday 2026-05-13 09:00 ET. Embargo lifts simultaneously with the SOU filing window opening.
Boilerplate
Short (for inline use) and long (for about-the-brand blocks). Both authorized for editorial use. Click "Copy" to pick up clean text.
Short (55 words)
Rêvasser is a New York fashion studio founded in 2023 by James Lambert. The studio's Return Capsule 01 (RC01) — a 5-piece NYC-local production run — launches Wednesday May 13, 2026 at 09:00 ET. Hand-painted primitives from 2023. Woven labels from Manila. NYC-local production stack. Always you, anew.
Long (200 words)
Rêvasser is the return of a New York brand to NYC-local production. Founded in 2023 by James Lambert, the studio spent 2023-2024 in Manila with a design team (Raissa Dimacali, Carmina Isabel, Allia Coleen, Jesame) authoring 12 techpacks, a fabric-swatch library, a sourcing matrix spanning Asia, and a hand-painted primitive set — HP-1 reversed R (August 2023), HP-3 deconstructed, the Heritage Patch composition — that still anchors the brand. A 2024 supply-chain fiasco (Peru, Manila, Printful) stalled all production attempts while keeping the creative DNA intact. Return Capsule 01 restarts the program in NYC with Shirtmax, Print Positiv, DTF Transfers Now, and NY Custom Labels. Five pieces. Single Obsidian Pearl colorway. Cream-on-black woven satin-weave label at every inside neck, sewn into every piece the studio ships. Same wordmark. Same woven signatures. Same hand-painted reversed R from August 2023. New supply chain. Smaller lot. Higher integrity.
Facts at a glance
Every fact here is verifiable via the /proof page — source file, date, or witness backs each one.
| Founded | 2023 · New York |
| Founder | James Lambert · NIW-recognized · EB-2 scholarship |
| Launch | Wednesday 2026-05-13 09:00 ET |
| Capsule | Return Capsule 01 · 5 SKUs |
| Colorway | Obsidian Pearl · single-colorway discipline |
| Production | NYC-local · Shirtmax + Print Positiv + DTF Transfers Now + NY Custom Labels |
| Blank | AS Colour 5080 (tees) · Bella+Canvas 3483 (tank) |
| Retail band | $85 – $125 |
| Design team | James Lambert (NYC) · Raissa Dimacali · Carmina Isabel · Allia Coleen · Jesame (Manila 2023-2024) |
| Current operator | Glenda 'Gwen' Organista · 2.5 years · Manila |
| USPTO | App 98/449,520 Class 35 · SOU window opens 2026-05-13 · Venable LLP |
| Site | revasser.nyc (launch) · hub.revasser.nyc/brief (pre-launch operator view) |
Founder quotes
Authorized for editorial attribution. Each quote derives from refs/outbound-founder-business-voice.md or the rc01-pdp-copy.md collection footer. Use as-is or in accurate paraphrase.
"Rêvasser is renewal rendered through restraint. It does not sell loud novelty or generic dark basics. It sells a luxury silhouette system built from smoke, calm severity, controlled reveal, and tactile precision."
— James Lambert, founder
"One stroke of a brush on a studio floor in August 2023 and the mark was drawn back-to-front. The first time it was a joke. The second time it was a thesis. The brand is about the thing you notice on the second look, and the reversed R is the whole brand in one letter."
— On the reversed R
"Peru and Manila and Printful, 2024, a chain of small production attempts that never shipped. The 2023 creative DNA stayed intact. Return Capsule 01 is the return of the program to NYC-local production with the 2023 DNA still carrying the work."
— On the 2024 fiasco
"Every piece carries the same cream-on-black satin-weave label reading 'RÊVASSER / NEW YORK,' sewn into the inside neck. Archive-grade weave, not retail cotton. One label across five pieces — the unifying thread that makes five different pieces read as one capsule."
— On the woven label
"Archival-adjacent, not archival-replica. Bode / Wales Bonner / Kapital / Margiela-adjacent. No elevated-basics, essential-luxury, or refined-minimalism cliché. No FOG / ALD celebrity-brand lexicon."
— On the register
Logo assets · download
Wordmark and monogram in multiple file formats and colorways. Full vector pack available on request.
Press photography · download
Editorial photography from the founder shoot plus the 5 SKU hero compositions. All images authorized for editorial, buyer, and trade use through launch window. Licensing for commercial use beyond editorial requires written authorization.
Press contact
Direct
james@revasser.nyc
Preview embargo
Lifts 2026-05-13 09:00 ET
Press site
hub.revasser.nyc/brief/press-kit
Launch site
revasser.nyc · from 2026-05-13