The production-playbook unit-economics table ships with every cell flagged UNKNOWN — operator action required. This page lets the operator plug in vendor quotes as they return and see the cascading effect on per-SKU margin, capsule-wide profit, and breakeven volume. Starting values are operator estimates from the decision-pack and vendor-call-list; overwrite as real quotes arrive Shirtmax (T-23), Print Positiv (T-22), DTF Transfers Now (T-21), NY Custom Labels (T-22 sample).
| SKU | Blank | Deco | Label + attach | Freight | Packaging | COGS / unit | Retail | Margin $ | Margin % | Units | Revenue | Profit |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Always Tee · Wordmark | — | — | — | — | — | |||||||
| Summer Body Tank | — | — | — | — | — | |||||||
| DTF Motif 01 · HP-1 | — | — | — | — | — | |||||||
| DTF Motif 02 · HP-3 | — | — | — | — | — | |||||||
| Heritage Patch | — | — | — | — | — | |||||||
| CAPSULE TOTAL | — | — | — | |||||||||
Sensitivity notes. The single biggest lever is decoration cost — SKU-5 at $25/unit for woven patch puts SKU-5 margin in the ~65% band; SKU-1 water-based discharge at $4.50 puts SKU-1 margin in the ~84% band. The blended margin target is ~80% at current retail; below 70% means re-pricing or re-negotiating vendor quotes. Packaging is a fixed allocation — Noissue MOQ 250 amortizes across all 5 SKUs. Freight is estimated at Shirtmax wholesale distribution rates.
Provenance. Default values: AS Colour 5080 wholesale at ~$8.50 (from Shirtmax bulk pricing public tiers), BC 3483 at ~$6.25 (Bella+Canvas wholesale via Shirtmax), water-based discharge at ~$4.50 per Print Positiv market rate, DTF soft-hand matte at ~$9.50-$11 per DTF Transfers Now market rate, NY Custom Labels woven patch at ~$25 per operator estimate for 20-unit run. Retail prices per production-playbook.md canon.